When the Myth of “Just One More Resource” Stymies Your Productivity
Whether you are a relative newbie or an old pro, and things aren’t progressing at the rate you desire or planned, there is one thing that will step in to rob even more of your time and effectiveness: the myth of “just one more resource.”
I am not about to bash resources. I use them all the time. I have looked at hundreds, if not thousands. There are e-books and courses that will teach you (or try to teach you) everything from how to SEO your website to how to maximize the profit potential of your Wordpress blog. You can find e-books about how to write an e-book, and read articles about how to write an article. You can find software that will turn everything you do into instant cash, or that will build your website for you in fifteen minutes or less. One great truth of the Internet is that someone has a better mousetrap for everything.
The problem isn’t that there are resources for everything. The problem is that we use them as an excuse for not doing productive work. Here is an example.
There is always the question of “When do I know enough to get started?”
No sane person ever likes to appear ignorant or amateurish, so we find resources and courses to teach us what we need to know. The truth is that within a couple of weeks of concentrated studying, we can know far more about any subject than the average person on the street.
We also soon realize that we know far less than the people who are at the top of that particular food chain. When compared to the mass of people, we look very good, but when compared to the best, we look incompetent or at best, very ordinary. So, we go looking for just one more resource.
So, when is enough enough?
Here are 6 ways to know if you need another resource, or if you are just killing time before you get back to doing something productive.
1. Are you doing all that you can with what you have? You already have some resources that you have either purchased or found somewhere on the Internet. Until you have explored all of the nooks and crannies of them, you probably don’t need more. If a task you do once a week takes three minutes less with a $99 product, you can do without it.
2. Is what you don’t know really costing you money? It’s quite possible that you don’t know something, and that lack of knowledge is actually costing you money. An example of this would be if you were recommending any product to someone else, and the producer of that product had their own affiliate program. Recommending and selling as an affiliate pays; as a non-affiliate doesn’t. (This includes places like Amazon. They will pay you to send people there to buy something.)
More likely though, there is just something that has caught your eye and has promised you an easier and more prosperous life. If what you are doing isn’t costing you money, pass on it and do something productive.
3. Is the “next new thing” actually that? Most products are just another version of some existing product. A better autoresponder or a better photo editor will probably cost you more in learning time than they will save you in the long run.
4. Will your intended clientele know that you are not using this new resource? If it doesn’t show to your customers, and won’t positively and measurably affect your bottom line, get back to doing something productive.
5. Do you know in your heart that you are just wasting time to avoid doing some of the tasks you should be doing? It seems to be universal that we as humans know when we are doing less than optimal things, but we do them anyway. We can rationalize anything if we try hard enough, but then the little guy on our shoulder starts chirping away at us about what we are really doing, which is wasting time.
6. Is it directly related to your core business competency? If it doesn’t help you provide a better service or product, forget it and go back to something that does. You will be successful or not depending on how well you perform those things you do best. If what you do is build and sell widgets, taking time to learn how to design a website is a waste. Attend to your core business, and there will be money to pay experts for all the other things you need. If you keep trying to do everything, it is the things which make you money that suffer the most.
My best advice it this. If you absolutely will not be satisfied until you know that you have looked at every possible “next best thing,” then set aside time to look. Don’t be trolling for new things during your productive time. Start a half hour earlier on what you really need to do, and get it out of the way. Then, when you settle down to your productive work, you can focus on it and not be distracted by this annoying myth.